There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
The specific objective of this practical book is to help the reader, whether a veterinary surgeon or manager of a veterinary clinic, design the best possible health plans for their veterinary centre, whether starting from scratch or seeking to improve upon existing health plans that are not selling successfully.
This book explains the seven key aspects that, according to the author, are necessary to successfully run a veterinary practice. These include, among others, working with objectives, discovering your values and making the most of them or managing conflicts. Each of these key aspects is addressed concisely and clearly, with numerous examples so readers can identify themselves with the situation.
Pere Mercader, a consultant with wide experience in the veterinary sector, provides us with the keys to efficient veterinary centre management and IT management tools for calculations and assessments in the clinic.
Finally, a book that breaks down the entire veterinary practice model into its individual components. With this book, you will be able to answer some of the fundamental questions for success in veterinary practice: How can we stand out in the community to attract the clients we want? How can we create a consistent operation that will remove unpredictability and minimize mistakes? How can I create a replicable practice model? How can we have a consistent flow of interesting and profitable cases? How can I achieve my vision at work?
