The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
Una obra de referencia sin igual para estudiantes y veterinarios en ejercicio, que resume todos los aspectos importantes de la clínica tanto de grandes como de pequeños animales. Esta traducción al español de la 11.ª edición en inglés ha sido realizada por veterinarios especialistas y profesores de universidad e incluye actualizaciones al contenido hasta septiembre de 2020.
