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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Pere Mercader, a consultant with wide experience in the veterinary sector, provides us with the keys to efficient veterinary centre management and IT management tools for calculations and assessments in the clinic.
BLACK&WHITE aims to be a practical clinical handbook, enabling dentists and dental hygienists to expand their knowledge of cariology and whitening based on the authors’ experience and the guidelines found in the literature and recognized internationally.
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Available for Shipping starting April 15th, 2025.
