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  • Author: Gianna Pamich
  • Author: Nuria
Enamora a tu cliente. Neuromarketing para veterinarios

Enamora a tu cliente. Neuromarketing para veterinarios

Price $72.99
¿Por qué compramos las personas? ¿Cuáles son las herramientas para persuadir a un cliente y vender nuestros servicios? Los autores ofrecen aquí su experiencia de más de 20años trabajando en las diferentes áreas de la consulta veterinaria. Se trata de una obra práctica donde se combinan, por un lado, los conocimientos en NMK que existen en la actualidad y, por otro, la implantación en el mundo real del día a día de una consulta veterinaria.
White effect. The white coat effect on the doctor-patient relationship - Dentistry book - cover book - Gianna Pamich White effect. The white coat effect on the doctor-patient relationship - Dentistry book - cover book - Gianna Pamich

White effect. The white coat effect on the doctor-patient relationship

Price $26.40

The white coat has its roots in the Arabic word ‘qamiç’, meaning a tunic, a long, white linen underrobe worn by priests during the celebration of divine offices, but also in the Greek word ‘kámasos’, a square-shaped, sleeveless garment made of cotton, linen, or silk. The ancient Romans used it as an undergarment and adopted the Hellenic name. The first ones were beige, then they took on various colors depending on the activity of professionals and artists. However, the first person to wear a white coat was not a doctor.