There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Human being’s care and medicine as a science require that the knowledge and experience of the individual can be shared and enriched by comparison with many others. This is the goal of the authors – doctors belonging to different specialist fields (neurology, physical medicine and rehabilitation, radiology) – who have recognized the common need to communicate their experience in the treatment of muscle hyperactivity through botulinum toxin injection, hoping that the reverberation of sharing may increase one’s own and others’ knowledge.
