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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Updated review of Newcastle disease presented in a visual and practical manner. The chapter dedicated to the clinical diagnosis of the disease will surely be of great interest to the reader. The vaccination section provides the main guidelines to prevent vaccine failures and control the immunological status of the operation.
