There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
