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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Pere Mercader, a consultant with wide experience in the veterinary sector, provides us with the keys to efficient veterinary centre management and IT management tools for calculations and assessments in the clinic.
This is not the ordinary academic text to have in your library. It’s the result of the commitment of the Author, a practicing clinician who has focused his career on practical solutions to treat thousands of cases.
