There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Correct vaccination of dogs and cats requires consideration of a broad range of clinical situations and vaccination options, and obliges veterinary surgeons to constantly update their knowledge in order to appropriately deal with the challenges that arise in daily clinical practice. Using a thoroughly practical approach, this book takes an in-depth look at vaccines and vaccination to provide veterinary professionals with the information they require to address the many doubts and questions that arise in relation to this topic.
