There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This handbook, which highlights the importance of achieving high quality milk levels through a practial and visual approach, has been written by authors with a wide experience in this field. Numerous graphic resources (images, graphs, tables, flowcharts) have been included to complement the information provided and make the contents more understandable and accessible to readers.
