Active filters
There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Pere Mercader, a consultant with wide experience in the veterinary sector, provides us with the keys to efficient veterinary centre management and IT management tools for calculations and assessments in the clinic.
This book aims to increase the effectiveness of communication between the dentist and the patient, especially in the case of certain therapies that are difficult to understand or where there may be an overload of information. After a brief introduction to tooth anatomy, the main interventions in implantology, periodontics, fixed and removable prosthetics, endodontics, conservative dentistry, and surgery are described.
