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Pere Mercader, a consultant with wide experience in the veterinary sector, provides us with the keys to efficient veterinary centre management and IT management tools for calculations and assessments in the clinic.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
This is not the ordinary academic text to have in your library. It’s the result of the commitment of the Author, a practicing clinician who has focused his career on practical solutions to treat thousands of cases.
