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In many cases, surgery is still the main therapeutic tool used in the fight against cancer in small animals. That is why the objective of this book is to provide a manual that delves deeper into this discipline, drawing from the authors’ extensive experience.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This book, written by experts with a wide experience in the field, reviews, in a practical and concise manner, the emerging and reemerging diseases of swine of economic or zoonotic importance, as well as those with an impact that is still to be determined, but against which active and efficient epidemiological surveillance is necessary.
