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Pere Mercader, a consultant with wide experience in the veterinary sector, provides us with the keys to efficient veterinary centre management and IT management tools for calculations and assessments in the clinic.
In this book PNEI paradigm presents itself in its full extension: from the description of the historical and philosophical bases to the biological revolution underway; from the description of nervous, neuroendocrine, immune, and psychic systems and their reciprocal influences; to the modulation tools of the human network for preventive and therapeutic uses.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
BLACK&WHITE aims to be a practical clinical handbook, enabling dentists and dental hygienists to expand their knowledge of cariology and whitening based on the authors’ experience and the guidelines found in the literature and recognized internationally.
