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Marketing digital en la clínica veterinaria
Psiconeuroinmunoendocrinología y ciencia del tratamiento integrado. El manual.
Psiconeuroendocrinoinmunología (PNEI) es el resultado de décadas de investigación científica dedicada a la relación mente-cuerpo, basándose en fundamentos sólidos de biología molecular en un enfoque sistémico. La PNEI tiene reconocimiento internacional como un nuevo modelo para conocer el organismo humano en la salud y en la enfermedad. Esta obra da acceso a una materia compleja a través del empleo riguroso del lenguaje científico, evitando los tecnicismos inservibles y facilitando la lectura a los profesionales.
Guías prácticas en producción porcina. Patología uterina en la cerda
The Essentials of Veterinary Point of Care Ultrasound: Pleural Space and Lung
This book is designed to be a reference for both the new and experienced veterinary point-of-care sonographer. It includes tips and information nonspecialists will find helpful in assessing the pleural space and lung. It covers a step-by-step approach to performing pleural space and lung ultrasound and uses a binary question approach to allow novices and experts alike to master and grow their skills. It is accompanied by videos, which can be accessed through the eBook version or QR codes.
Veterinary practice management. 2nd edition
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
3STEP Additive Prosthodontics
How to “jump” in a full-mouth rehabilitation? Are we ready to leave the comfort zone of the “single tooth dentistry”? It is a different world… If we decide to do it. So many questions to be answered… How can we convince the patient to accept a more global rehabilitation? How can we plan the sequences of the appointments without remakes and waste of time? How can we guide the laboratory technician in developing a customized full-mouth project? Can we do first a reversible test drive of the project? The 3STEP has the answers to all these questions. The 3STEP is a non-invasive functional and esthetic stabilization of the mouth.
The Complete Book on Dental Marketing
The good news is that it doesn’t have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, and those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner, or one in a group practice, or someone who is in-network with dental insurance companies or completely out of network with them.
Diagnostic & therapeutic algorithms in internal medicine for dogs and cats
The problem-oriented approach (POA) is the method recommended by the College of Internal Medicine to address and resolve medical questions and problems.
ALIGNERS F22 From research to clinical practice
Leveraging the experience of the School of Ferrara, which pioneered aligner treatment in Europe more than twenty years ago, this book is a fascinating journey in the world of aligners.
Digestive diseases. 2022-2025 edition
The volume - written entirely by university gastroenterology professors - is aimed at students attending the various Integrated Courses of the Master's Degree in Medicine and Surgery and preparing for the Gastroenterology exam.