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Cats are not small dogs and they are frequently forgotten in the literature. This book is intended to be an easy to use reference for practitioners and dermatology enthusiasts that only focuses on cats and their manifestations of skin disease.
When unpredictable, catastrophic and disabling events happen into all sectors of the economy and social life, the impact of the change becomes immediate, with an acceleration of the processes that almost always leads to a concentration and restructuring of the activities. In our case of the dental offer. In the next future it will occur a physiological reduction of the dental offices that will be larger on average, organized, competitive, entrepreneurial. In this context matters relating to management and business economics should become part of the cultural heritage of dentists, at least those who run their own business.
The main aim of this atlas is to help veterinary surgeons convey and explain to owners any information they deem necessary for the basic care of their new puppies and kittens. The guide’s most notable feature is its highly attractive presentation which sets out the content in a clear, concise manner.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
This Pet Owner Educational Atlas series volume covers the most frequent oral and dental pathologies in small animal practices. The book allows veterinarians to explain the importance of early diagnosis to owners and details of their pet’s condition, its possible consequences, and the different treatment options available, among other relevant issues.
