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Pere Mercader, a consultant with wide experience in the veterinary sector, provides us with the keys to efficient veterinary centre management and IT management tools for calculations and assessments in the clinic.
Successfully managing emergency patients and those with critical illness requires knowledge and skills often not adequately covered in veterinary and veterinary technician training programs. The Authors have created a comprehensive resource to use to grasp the issues and scope of problems inevitably encountered in clinical practice. The book's format is designed to allow readers to digest the broad range of topics inherent to feline emergency and critical care medicine.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
